Asda is currently selling the 2008 Wolf Blass Yellow Label Cabernet Sauvignon for £4.48, half their usual price of £8.97 - which is great news if you like the intense cassis flavours of South Australian Cab. (As you can probably guess from that it's not totally my cup of tea)
Actually it's great news for you and Asda, less good for Wolf Blass who I understand from a former supermarket buyer friend, is powerless to prevent this kind of discounting and not so good for the image of Australian wine which has already taken a battering.
Should supermarkets do it? I guess while they can they will but it seems hard on a decent producer who will then struggle to get a fair return on their wine and must be tempted to reduce the quality. So maybe not so good for Wolf Blass fans in the long run?
* If you're not near an Asda, the dreaded Bargain Booze (surely the government wants to do something about store names like that?) seems to be selling it for £5.99. And it's £7.49 from Wine Rack which suggests that Asda's original selling price is higher than it need be.
Rating (at this price): ****
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