Having gone quiet for a couple of weeks the supermarkets now seem to be having a last thrash to get our custom for New Year's Eve. And inevitably it’s focussed on champagne.
Tesco is now the one discounting Heidsieck Monopole Blue Top Brut NV I wrote about a couple of weeks ago down to £13 from £27.99 although my husband said it was sold out earlier. (Asda has it for £17.)
Sainsbury’s has the Etienne Dumont Brut for £10 instead of £27.99 (can’t vouch for it as I haven’t tasted it but apparently it’s a huge seller for them)
Asda has Piper Heidsieck for £14 (normally £25.88) and Jacob’s Creek Sparkling Chardonnay Pinot Noir for £6 instead of £9.49 if you’re looking for party drinking.
Waitrose is advertising the very decent Duval-Leroy Premier Cru at half-price for £14.99 instead of £29.99
Marks & Spencer has got their Louis Chaurey champagne back on promotion at £15 - again reduced by 50%. Again I haven't tasted it but apparently Jancis Robinson gave it a favourable review. (Let's hope they have more supplies than they did before Christmas).
Majestic is selling Jacquart for £15 instead of £25 but if you can run to it Louis Roederer at £25 rather than £37 is a better deal (but remember you have to buy six bottles - which can be mixed - in total)
It's interesting how similar these figures are. £14-£15 certainly seems to be the magic number although Tesco and Sainsbury's are offering deals below that and I wouldn't be surprised to see someone pop up tomorrow with another under £12 fizz. (Tip me off if you spot one!)
Expect to see the next round of offers during the first two weeks of February in the run-up to Valentine’s Day.